H&M is going to be launching a new line of products in 2017, with the brand unveiling a new collection that features stylists and hair stylists, according to the company.
The hairdo-focused collection, which is slated to debut in February, is slated for a “high-end, premium-priced look” for women, according the company’s press release.
The new line is aimed at the millennial generation, who is now one of the most sought after consumers for hairdos.
The brand launched the Hairstyles Collection in 2015 with the goal of offering a curated collection of styles that “fit with the ever-changing landscape of beauty,” according to The Wall Street Journal.
The Hairstyle Collection has since expanded to include hairdys, haircare, and accessories.
The Hairstylist Collection is set to launch in February with the aim of offering women a “premium-priced, high-end hairdotte that fits with the trendsetters” The company says the collection will “be tailored to fit your needs and the latest trends,” according the press release, which also mentions that the line will feature “high quality ingredients.”
M has not yet revealed pricing details for the new line.