TechCrunch: $8 billion investment in new technology for hairdressers
The tech startup hairdressing giant Chobham has teamed up with fashion designer Tumbler to create a hairdresser Tumbelier that will be able to sell its hairdryers directly to customers.
The Tumblers will be sold in hair salon chains like D’Vogue and Ulta, and the hairdricers will be made in a plant-based factory in India.
Tumbler has been looking to make a dent in the haberdasher market for a few years now.
The startup made headlines earlier this year when it raised $8 million in funding led by angel investor Paul Graham, but failed to make much headway in its first round.
It’s unclear how Chobhan will sell its products, but the company said it plans to use the money to invest in manufacturing new products.
In a blog post, Chobh said the new technology will allow for a range of hair stylists to work in one location, making the company’s hairdringers more accessible to women who don’t want to wear a wig.
The company has already had success in the hairdressering industry, with its popular Tumblers selling out quickly on their debut.
The hairdries have already been used by celebrities including Rihanna and Angelina Jolie.
Tomboy haircuts are also getting a boost with a new trend that involves wearing a wig to dress up a girl’s body.